1949

Hotelplan establishes a subsidiary in France with its headquarters in Paris.

1948

Hotelplan establishes another subsidiary in Holland.

1947

A Hotelplan office is opened in Milan followed by the establishment of Hotelplan Italy. Group tours to Rome and Capri are incorporated into the programme.

1946

After the war, the only tourists able to travel to Switzerland are English, as this is the only country which has the currency to travel abroad. 8,000 English tourists travel to Switzerland with Hotelplan in 1946, benefiting from more than 100,000 nights accommodation.

1945

The first foreign trips are organised to Milan, Venice, Florence and the Riviera.

1944

Holiday requirements change because of the war. Hotelplan allows for this development as far as possible by creating new short stays, tours, special discount holidays etc. A 7-day all-inclusive family holiday in Lauterbrunnen costs 66 francs, and is half price for children up to the age of 6.

1942

In order to get through the difficult war years and, according to its motto, to guarantee full employment for staff, Hotelplan takes over various administrative divisions – affiliated Migros operations.

1941

At a time when petrol is rationed and rail journeys need to be reduced to a minimum, Hotelplan launches its “Cycling holidays” campaign, which immediately attracts more than 5,000 cyclists.