In May, Hotelplan Holland, the 3rd ranked tour operator in the country, acquires 10 agencies, which operate under the M-travel name; this branch network is expanded in the autumn with the acquisition of a further 9 outlets.
On 01.10.1989 Hotelplan acquires 100 % of the shares in the Interhome Group (Interhome, Utoring, Horizon Travel, Dr. Wulf’s and Ribourel). The acquisition of the world’s largest provider of holiday homes and apartments visibly reinforces its presence on the European market, with a balanced geographic portfolio of activities, providing it with room for manoeuvre in the face of its European competitors. Significant synergies are achieved by merging Hotelplan’s and INTERHOME’s IT Centres. By this time, the Hotelplan Group includes 36 companies with more than 140 business operations in 12 countries.
In 1989, HORIZONTE generates a turnover of 21.5 million francs with more than 35,000 travellers taking a holiday with one of its companies.
To expand its potential in the central and southern Italian market, a sales office, controlled by the subsidiary in Milan, is opened in Rome.
In its 51st year of trading, against all the odds, the Hotelplan Group succeeds in increasing its consolidated turnover by 19.8 million francs (or 3.7%) to 562.9 million francs.
The “Riviera Beach Club”, in Hyères in the South of France, which now forms part of the HORIZONTE range, celebrates its 30th birthday.
Hotelplan establishes Horizonte Clubferien and Clubhotels AG and acquires the “Corte dei Butteri” hotel in Tuscany.
Hotelplan succeeds in acquiring the uniquely positioned “IkarosVillage” on Crete, the best established on the market.
Market saturation and relentlessly tough competition from other European tour operators has increased by 1981.