Hotelplan was established in 1935 by Migros founder Gottlieb Duttweiler to enable families from simpler backgrounds to take vacations in Switzerland. Over the past decades, Hotelplan has developed into an international travel group – the Hotelplan Group. Today, around 1,900 employees work for the Hotelplan Group in six business units in Europe and around the world. The travel group is active in the areas of beach vacations, individual and round trips, the brokerage of vacation apartments and vacation homes, as well as in the business travel sector. Today, the company is still wholly owned by the Federation of Migros Cooperatives, Switzerland's largest retail organization, headquartered in Zurich.