The Interhome Group has added Denmark to its portfolio through a strategic partnership with the Danish holiday accommodation broker Sol og Strand, offering more than 6,000 holiday homes and apartments. Denmark, which offers a huge range of regional diversity and panoramic coastal landscapes between its North Sea and Baltic seaboards, has become ever more popular as a tourist destination in recent years.

The Swiss Interhome Group of holiday accommodation brokers and Danish Sol og Strand have entered into a new, mutually beneficial strategic partnership. Both holiday home specialists pursue a similar strategy, with local service offices in popular holiday regions which act as contact points for both holiday guests and accommodation owners. "We are delighted to have found, in Sol og Strand, an exclusive partner for the Danish market, which is an excellent match in terms of its values and business model", commented Jörg Herrmann, CEO of Interhome Group. "We have known the founders and management of Sol og Strand personally for many years now, and admire how the organisation continues to develop and evolve. Quite apart from our shared passion for holiday homes, we both have as our objective that, through successfully brokering holiday accommodation, we make both our guests and our property owners happy", he added. The more than 6,000 accommodations of Sol og Strand in Denmark will be continuously added to the website in the coming weeks.

"We are always looking for opportunities to expand our business and optimise our standing in the market. This strategic partnership with Interhome Group has provided us with a perfect solution: with its platforms and extensive international network, Interhome Group will assist us in raising the volume of bookings for holiday accommodation in Denmark", explained Per Dam, Managing Director of Sol og Strand.

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