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Strategy & Vision

As a travel group, we improve the quality of life of our customers by creating exceptional travel experiences. Our vision: The company aspires to be the most popular tour operator in its markets thanks to an outstanding customer experience and a commitment to sustainability.

Our Group strategy provides the framework for the direction of the individual business units of the Hotelplan Group. Under the name ONWARDS! we aim to deliver an excellent customer experience and strengthen our commitment to sustainability.

We are making targeted investments in the following areas:

  • Digital: Interlinking on- and offline customer journeys – from the first contact, through booking and stay at the destination, to returning home.
  • Talent: Attracting, developing and retaining talented and motivated colleagues.
  • Efficiency: Flexible and scalable infrastructure and solutions for the entire Hotelplan Group.

Our strategic business areas:

  • beach and city travel: Affordable holidays with excellent digital self-service and personal support if needed.
  • specialists: Unique travel experiences with a high degree of personal service
  • vacation rentals: Selected and qualified houses and apartments for our guests – a secure and attractive income stream, service-minded personnel and digital solutions for our owners
  • business travel: End-to-end corporate travel solutions with Swiss service excellence

Our goals:

  • Happy customers who recommend us
  • Motivated, committed and passionate employees
  • Market leader in Switzerland, with a strong international footprint
  • European leader in sustainable travel

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