Interhome has updated its visual identity: With fresh colours, a modern font and the iconic bird as a key design element, the new look ensures a consistent brand experience. The rollout will be carried out in stages – with a focus on digital channels.

To ensure a consistent brand experience, Interhome has been pursuing a single-brand strategy since spring 2024. The holiday home specialist has now revamped the company's brand and enhanced its visual identity in the aim of ensuring uniform, clear and distinctive communication across all media.

An authentic and modern image
The iconic bird remains a key component of the new visual identity and emphasises Interhome's focus on the future with its slightly upturned head and open eyes. The defining design element permeates the entire visual concept and is used creatively in a wide range of formats. The updated corporate design with new colours and a modern font can be found in all of the visual media. Interhome’s visual language now favours a harmonious layout and authentic, atmospheric images. The new appearance reflects the brand's values – passion, quality and reliability – for a highly positive holiday experience in which guests and holiday home owners can trust and enjoy peace of mind.

The brand relaunch will be implemented in stages, with a focus on the digital channels, such as the Interhome website, the newsletter, the LinkedIn presence and online displays. This will also give a boost to the direct booking channels, where the best offers and conditions can be found.

New appearance, same level of quality
The new corporate design combines Interhome's almost 60 years of tradition and expertise with the aspiration to continuously improve and promote innovation. Interhome’s new brand strategy conveys clear messages and ensures standardised communication with its owners, guests and partner companies. A stronger media presence will raise the profile of the holiday accommodation. Despite the new brand identity, the brand's foundations remain the same: the diverse portfolio of holiday accommodation, the high level of quality and reliability, and the proximity to customers and owners continue to be the top priorities.

The portfolio of Interhome comprises some 40,000 holiday homes and apartments in more than 20 countries and is a part of Hotelplan Group, based in Glattbrugg (CH). Hotelplan Group is in turn a 100% subsidiary of Migros, Switzerland's largest retail chain, based in Zurich. Its proximity to property owners and holiday guests is one of Interhome's core strengths. Around 200 local service offices (115 own and 90 partner offices) guarantee a full-service package ranging from personal customer reception to comprehensive holiday home management. Interhome can look back on almost 60 years as a superb provider of individual holiday rentals. The wide range of accommodation reaches from simple chalets and apartments to luxurious villas – by the beach, in the countryside or in the mountains. In 2023, Interhome registered 9,4 million overnight stays and generated a turnover of CHF 389.7 million. www.interhome.com